Hi there, welcome to my blog! This space is where I’m trying to make sense of the ever-evolving world of web analytics, advertising, and digital marketing.
You’ll find collections of useful resources, practical guides, and ideas here, presented in a way that’s easy to digest and, I hope, actually helpful for you.
As a web analyst, my day-to-day focuses on building tracking and reporting solutions using platforms like Google Analytics, Adobe Analytics, Looker Studio, and Google Tag Manager. However, my journey into analytics began with hands-on experience in PPC & Paid Social ads, which gave me a valuable understanding of how data directly impacts performance.