10 Looker Studio Rules That Will Save Your Time

Over the years, I’ve navigated a steep learning curve with Looker Studio — from creating my first clumsy reports to designing scalable templates and training teams. As a result, I’ve developed a set of time-saving tactics that allow me to build polished and professional Looker Studio reports without spending endless hours on them, all while … Read more

Advertising Platform Click Identifiers

How do advertising platforms know which ad copy a user clicked on to get to your website? This information is typically transmitted using click identifiers. When a user clicks on an ad link, advertising platforms generate a parameter (essentially a piece of text) that is appended to the destination URL. This text may contain letters, … Read more