Navigating Marketing with Data
Over the years, I’ve navigated a steep learning curve with Looker Studio — from creating my first clumsy reports to designing scalable templates and training teams. As a result, I’ve developed a set of time-saving tactics that allow me to build polished and professional Looker Studio reports without spending endless hours on them, all while … Read more
Want to level up your skills in data, analytics, or digital marketing? This list has you covered! Discover official channels, expert tutorials, and educational content about Google Analytics, Google Ads, Looker Studio, and more. Check out Looker Studio to see the available channels and filter by category or name to find your next favorite videos. … Read more
How do advertising platforms know which ad copy a user clicked on to get to your website? This information is typically transmitted using click identifiers. When a user clicks on an ad link, advertising platforms generate a parameter (essentially a piece of text) that is appended to the destination URL. This text may contain letters, … Read more