{"id":676,"date":"2025-03-23T12:13:57","date_gmt":"2025-03-23T16:13:57","guid":{"rendered":"https:\/\/ok-digital.space\/en\/?p=676"},"modified":"2025-03-25T14:49:31","modified_gmt":"2025-03-25T18:49:31","slug":"advertising-platform-click-identifiers","status":"publish","type":"post","link":"https:\/\/ok-digital.space\/en\/webanalytics\/advertising-platform-click-identifiers\/","title":{"rendered":"Advertising Platform Click Identifiers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How do advertising platforms know which ad copy a user clicked on to get to your website? This information is typically transmitted using click identifiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a user clicks on an ad link, advertising platforms generate a parameter (essentially a piece of text) that is appended to the destination URL. This text may contain letters, numbers, and special characters, forming a unique value for each ad impression. The advertising platform then decodes this value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, this is how advertising in Google Ads might be marked:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Example of a landing page<\/td><td>http:\/\/ok-digital.space\/<\/td><\/tr><tr><td>Final URL with Google Ads identifier appended<\/td><td>http:\/\/ok-digital.space\/?<span style=\"background-color: #bbd0ff; padding: 0px;\">gclid=Cj0KCQjwiMmwBhDmARIsABeQ7xRJWGVfm8Tw5EtQbxSiM8dXrCjhqs0D0YBNs-JQ7k_C5D0bqGoOBdQaAvwBEALw_wcB<\/span><\/td><\/tr><tr><td>Final URL with manual tags and Google Ads identifier appended<\/td><td>http:\/\/ok-digital.space\/?utm_source=google&amp;utm_medium=cpc&amp;<span style=\"background-color: #bbd0ff; padding: 0px;\">gclid=Cj0KCQjwiMmwBhDmARIsABeQ7xRJWGVfm8Tw5EtQbxSiM8dXrCjhqs0D0YBNs-JQ7k_C5D0bqGoOBdQaAvwBEALw_wcB<\/span><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">The click identifier is stored in cookies:<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/ok-digital.space\/wp-content\/uploads\/2024\/04\/gclid-cookies-google-ads-1024x461.png\" alt=\"\" class=\"wp-image-511\" srcset=\"https:\/\/ok-digital.space\/en\/wp-content\/uploads\/2024\/04\/gclid-cookies-google-ads-1024x461.png 1024w, https:\/\/ok-digital.space\/en\/wp-content\/uploads\/2024\/04\/gclid-cookies-google-ads-300x135.png 300w, https:\/\/ok-digital.space\/en\/wp-content\/uploads\/2024\/04\/gclid-cookies-google-ads-768x346.png 768w, https:\/\/ok-digital.space\/en\/wp-content\/uploads\/2024\/04\/gclid-cookies-google-ads-1536x692.png 1536w, https:\/\/ok-digital.space\/en\/wp-content\/uploads\/2024\/04\/gclid-cookies-google-ads.png 1540w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Click Identifiers Affect<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Click identifiers are crucial for tracking clicks and conversions directly by advertising platforms, specifically they can affect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>attribution of clicks to ads,<\/li>\n\n\n\n<li>conversion tracking in advertising systems,<\/li>\n\n\n\n<li>the ability to track offline conversions,<\/li>\n\n\n\n<li>integration of Google advertising platform data with Google Analytics.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Common Issues with Click Identifiers<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>if a website automatically converts URLs to lowercase, neither advertising platforms nor Google Analytics will read the transmitted information because most advertising identifiers are case-sensitive;<\/li>\n\n\n\n<li>lack of advertising pixels or Google Analytics on landing URLs;<\/li>\n\n\n\n<li>when the URL is rewritten on the server side and blocks parameters appended to the link.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">List of Identifiers for Popular Advertising Platforms<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When resolving attribution issues and analyzing traffic, it is extremely useful to know the click identifiers of various advertising platforms. This table may be helpful:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<figure class=\"wp-block-table is-style-regular has-small-font-size\">\n<table class=\"has-fixed-layout\">\n<thead>\n<tr style=\"background-color: #bbd0ff;\">\n<th>Advertising Platform<\/th>\n<th>Identifier<\/th>\n<th style=\"width: 60%;\">Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Google Ads<\/td>\n<td><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9744275?sjid=2062502109615155999-NC\" rel=\"nofollow noopener\" target=\"_blank\">gclid<\/a><\/td>\n<td>Identifier is case-sensitive. Must be enabled in the advertising account configurations.\n<p>Example: gclid=Cj0KCQjwiMmwBhDmARIsABeQ7xRJWGVfm8Tw5EtQbxSiM8dXrCjhqs0D0YBNs-JQ7k_C5D0bqGoOBdQaAvwBEALw_wcB <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Google Ads for IOS<\/td>\n<td><a href=\"https:\/\/support.google.com\/analytics\/answer\/11367152\" rel=\"nofollow noopener\" target=\"_blank\">wbraid, gbraid<\/a><\/td>\n<td>Used for iOS 14 and later versions instead of gclid.<br \/>GBRAID is a parameter for tracking traffic coming from an app to an app, WBRAID is traffic from an app to a website. Identifier is case-sensitive.\n<p>Example: gbraid=0AAAAAD-7qGxhtJl116FK8jugLH18dbuFj<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Google Ads<\/td>\n<td><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13327296?hl=uk&amp;sjid=2062502109615155999-NC\" rel=\"nofollow noopener\" target=\"_blank\">gad_source<\/a><\/td>\n<td>Google tracks certain conversions for which traditional tracking methods are not available. <br \/>This parameter usually transmits a static value: gad_source=1<\/td>\n<\/tr>\n<tr>\n<td>Search Ads 360 (SA360)<\/td>\n<td><a href=\"https:\/\/support.google.com\/searchads\/answer\/7342044?hl=uk\" rel=\"nofollow noopener\" target=\"_blank\">gcsrc<\/a><\/td>\n<td>SA360 transmits one of the following static values:<br \/>&#8211; <strong>gclsrc=aw.ds<\/strong>: click identifier generated by a Google Ads account managed by Search Ads 360.<br \/>&#8211; <strong>gclsrc=ds<\/strong>: click identifier created by Search Ads 360 for an account that does not use parallel tracking.<br \/>&#8211; <strong>gclsrc=3p.ds<\/strong>: click identifier generated by a parallel tracking-enabled account other than Google Ads.<br \/>&#8211; <strong>gclsrc=<\/strong>: parameter is empty if the click identifier was created by Google Ads, but neither Google Analytics support nor the Conversion API service is enabled in Search Ads 360<\/td>\n<\/tr>\n<tr>\n<td>DV360<\/td>\n<td><a href=\"https:\/\/support.google.com\/campaignmanager\/answer\/9182069\" rel=\"nofollow noopener\" target=\"_blank\">dclid<\/a><\/td>\n<td>Identifier is case-sensitive. Must be enabled in Floodlight configurations.\n<p>Example: dclid=CN3L3pXqsIUDFXvt9QId2_sCcw1NqscQI0fX<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Meta Ads <\/td>\n<td><a href=\"https:\/\/developers.facebook.com\/docs\/meta-pixel\/support\/\" rel=\"nofollow noopener\" target=\"_blank\">fbclid<\/a><\/td>\n<td>Identifier is case-sensitive.\n<p>Example: fbclid=PAAaZYqmHmVbBoNC0uwFxuso1BiwXxpTrgiDONL1NqscQI0fXH-Jg-YT3kw7Q_aem_ARVtSEDaF15BdVlFcuaK_0sYTlfDupmR8ME-JGS6nFbyI8DMpoZxQ5GIa2yn1_8v9xc<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>TikTok Ads <\/td>\n<td><a href=\"https:\/\/ads.tiktok.com\/help\/article\/tiktok-click-id\" rel=\"nofollow noopener\" target=\"_blank\">ttclid<\/a><\/td>\n<td>Identifier is case-sensitive.\n<p>Example: ttclid=E.C.P.CsgBfCW_ULv3975Sx4vLTZijmLgzwfICiLRmQ5CUXG6HTA7jmziTtwhaqkqZVNn5oqqh2hmq3WzGdfkPLmcZ9tzvAeheNEojQgiGlfrmKunfweK6t4aLBWoBsob9Cs1XkvYyGwK9abX6dRz66X7MBVv89CAiUbXtaVCaObheY9uAk<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Microsoft (Bing) Ads<\/td>\n<td><a href=\"https:\/\/about.ads.microsoft.com\/en-ca\/blog\/post\/january-2018\/conversion-tracking-update-on-bing-ads#:~:text=When%20you%20enable%20auto%2Dtagging,msclkid%3D123abc.\" rel=\"nofollow noopener\" target=\"_blank\">msclkid<\/a><\/td>\n<td>Identifier is case-sensitive. Must be enabled in the advertising account configurations.\n<p>Example: msclkid=c9fe01f362d91f3171a267e191ed97b0<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Pinterest <\/td>\n<td><a href=\"https:\/\/help.pinterest.com\/en\/business\/article\/pinterest-tag-parameters-and-cookies\" rel=\"nofollow noopener\" target=\"_blank\">epik<\/a><\/td>\n<td>Identifier is case-sensitive\n<p>Example: epik=dj0yJnU9NHIxWXR5R3ZVUmU1ci0tYnJWaEtJOTBfeEg5bjJnZjkmcD0xJm49LXVfZS1qUHpfNVcwU3VpV1oxRnNaQSZ0PUFBQUFBR1lGcG1V <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Reddit Ads<\/td>\n<td>rdt_cid<\/td>\n<td>Example: rdt_cid=4997092241844581173 <\/td>\n<\/tr>\n<tr>\n<td>Snapchat Ads<\/td>\n<td><a href=\"https:\/\/businesshelp.snapchat.com\/s\/article\/click-id?language=en_US\" rel=\"nofollow noopener\" target=\"_blank\">ScCid<\/a><\/td>\n<td>Example: ScCid=5e490e0a-c053-48b9-8b80-b7a95690879f<\/td>\n<\/tr>\n<tr>\n<td>Linkedin Ads<\/td>\n<td><a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/a476761?hcppcid=search\" rel=\"nofollow noopener\" target=\"_blank\">li_fat_ID<\/a><\/td>\n<td>Example: li_fat_id=8205767c-0383-49a1-b394-1af59433c280<\/td>\n<\/tr>\n<tr>\n<td>Twitter (X)<\/td>\n<td><a href=\"https:\/\/business.x.com\/en\/help\/campaign-setup\/create-website-conversions-campaign.html\" rel=\"nofollow noopener\" target=\"_blank\">twclid<\/a><\/td>\n<td>Example: twclid=216yf5fegurswi0hp745gkzocu<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>How do advertising platforms know which ad copy a user clicked on to get to your website? This information is typically transmitted using click identifiers. When a user clicks on an ad link, advertising platforms generate a parameter (essentially a piece of text) that is appended to the destination URL. This text may contain letters, &#8230; <a title=\"Advertising Platform Click Identifiers\" class=\"read-more\" href=\"https:\/\/ok-digital.space\/en\/webanalytics\/advertising-platform-click-identifiers\/\" aria-label=\"Read more about Advertising Platform Click Identifiers\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[90,91,57,37,38,92,96],"class_list":["post-676","post","type-post","status-publish","format-standard","hentry","category-webanalytics","tag-dclid","tag-fbclid","tag-gclid","tag-google-ads","tag-google-analytics","tag-ttclid","tag-web-analytics"],"_links":{"self":[{"href":"https:\/\/ok-digital.space\/en\/wp-json\/wp\/v2\/posts\/676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ok-digital.space\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ok-digital.space\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ok-digital.space\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ok-digital.space\/en\/wp-json\/wp\/v2\/comments?post=676"}],"version-history":[{"count":7,"href":"https:\/\/ok-digital.space\/en\/wp-json\/wp\/v2\/posts\/676\/revisions"}],"predecessor-version":[{"id":708,"href":"https:\/\/ok-digital.space\/en\/wp-json\/wp\/v2\/posts\/676\/revisions\/708"}],"wp:attachment":[{"href":"https:\/\/ok-digital.space\/en\/wp-json\/wp\/v2\/media?parent=676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ok-digital.space\/en\/wp-json\/wp\/v2\/categories?post=676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ok-digital.space\/en\/wp-json\/wp\/v2\/tags?post=676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}